4K

4K Video has captured the attention of consumers, retailers and television manufacturers. Next generation video is not just about 4K, though. Improving the video experience goes beyond resolution itself. CableLabs operates a Video Quality Lab at its Louisville, CO facility where various formats of video streams have been analyzed, compared, and tested in a controlled […]

Recently, Coke aired an interactive advertisement during the NCAA Final Four basketball games. I thought I would try it out. When the ad starts, it declares “This is a drinkable commercial,” then prompts the user to “Shazam now to drink it.” I launched Shazam on my smartphone, it picked up the audio, and launched a […]

4K is a prominent buzzword in home entertainment and across the content industry.  No doubt that during the Sochi Olympics, you will see an advertisement somewhere for UHDTV or 4K TVs, and you might even consider if the Olympics will look even better on your very own 4K TV.  More and more 4K TVs are […]