Gadgets Galore in our Comfortable Living Room Lab
January 26, 2016
Someone once said, “Seeing is Believing.” At CableLabs, we believe that “Doing is Knowing.” With this in mind, we crafted a space in our Sunnyvale, CA facility that we call the Moveable Experience Lab (aka “MEL”). The MEL simulates a consumer living room. The space has been intentionally designed as a “safe place” to frame your […]
Interactive TV Ads – Is There a Demand?
April 10, 2015
Recently, Coke aired an interactive advertisement during the NCAA Final Four basketball games. I thought I would try it out. When the ad starts, it declares “This is a drinkable commercial,” then prompts the user to “Shazam now to drink it.” I launched Shazam on my smartphone, it picked up the audio, and launched a […]