Interactive TV Ads – Is There a Demand?
April 10, 2015
Recently, Coke aired an interactive advertisement during the NCAA Final Four basketball games. I thought I would try it out. When the ad starts, it declares “This is a drinkable commercial,” then prompts the user to “Shazam now to drink it.” I launched Shazam on my smartphone, it picked up the audio, and launched a […]
CableLabs’ Open Source Contributions
April 8, 2015
CableLabs is an active member in many open source communities, with three of our recent contributions highlighted below. We’ve found that engaging with these communities and presenting our intended contributions is incredibly valuable. When our interests align with these projects we’ve generally found the open source community eager to help. Other times we get advice […]