Zenith Predicts Global Ad Growth
ZenithOptimedia is forecasting that global advertising spending will return to growth rates not seen since before the financial crisis. In a recent report the media agency sees 5% growth for 2014 and 6.1% by 2016.
Despite growth across platforms, TV is forecast to be the dominant media, representing 40% of global ad spending.
Dive into the numbers over at Broadcasting & Cable.