Network of the Future Technology Deepdive Explore the Tech

Zenith Predicts Global Ad Growth

ZenithOptimedia is forecasting that global advertising spending will return to growth rates not seen since before the financial crisis. In a recent report the media agency sees 5% growth for 2014 and 6.1% by 2016.

Despite growth across platforms, TV is forecast to be the dominant media, representing 40% of global ad spending.

Dive into the numbers over at Broadcasting & Cable.