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Reshaping the Customer Experience With Agentic AI

Reshaping the Customer Experience With Agentic AI

Over the last year, the term agentic AI has become ubiquitous. It’s been described as everything from a personal assistant to a replacement for human workers. In reality, agentic AI is a powerful new form of automation that is most effective when given clear tasks, guided by expert information and integrated with human-in-the-loop workflows to ensure accurate and efficient automation.

In this blog post, we explain how agentic AI is revolutionizing automation by creating systems that don’t just follow pre-programmed rules but understand and adapt to their environment, make informed decisions and take autonomous action to address real-world challenges.

What Is Agentic AI?

Agentic AI is a system composed of multiple AI agents that collaborate to complete complex tasks. Key components include:

Enhancing the In-Home Experience

For broadband operators, in-home Wi-Fi issues are a leading driver of customer support calls. It’s difficult for operators to resolve these issues remotely, and sending a field technician is both time-consuming and costly.

CableLabs is developing an agentic AI system to autonomously and proactively detect and resolve in-home network issues, transforming both in-home Wi-Fi management and access network operations — and reducing the number of support calls operators receive. The key components of these systems include:

Continuous Wi-Fi KPI Streaming and Analysis

Using OpenTelemetry and OpenWRT, Wi-Fi KPIs including jitter, latency, airtime utilization and packet loss are collected in real time. Machine learning (ML) models correlate network and application-level KPIs to determine quality of experience.

Wi-Fi Impairment Detection

If degraded performance is detected, ML models identify specific impairments:

Automated Resolutions

AI agents can apply QoS mechanisms automatically to restore performance or notify the user of actions they can take, such as relocating their router or adding a Wi-Fi extender or mesh node.

Detecting and Resolving Access Network Impairments

On the access network side, signal impairment detection remains a challenge, making it harder to resolve issues that degrade a user’s quality of experience. To address this, CableLabs is developing:

Robust Impairment Detection Algorithms

These algorithms analyze upstream and downstream KPIs and data for evidence of impairments. Instead of using hard-coded, deterministic algorithms, machine learning models are trained on robust datasets of upstream and downstream KPIs. Separate ML models are used for impairment detection in each direction, yielding improved accuracy compared to a combined model. This approach, when combined with data from numerous network configurations, ensures that the impairment detection process is robust across multiple operators without needing customization for each network.

Real-Time Telemetry Data Analysis

While machine learning models can be trained on infrequently collected data, the accuracy of these models improves dramatically when data are collected more frequently. Real-time or near real-time data collection produces more accurate impairment detection models and enables real-time or near real-time impairment detection. The ML models must also be lightweight enough to run at the edge to minimize data collection costs and ensure faster impairment detection by eliminating the need to send the data to a centralized location for processing.

Agentic AI Systems for Guided Impairment Resolution

The impairment detection algorithms integrate with agentic AI systems that autonomously collect the upstream and downstream KPIs and perform impairment detection. Once impairments have been identified, the agentic AI system uses expert information to provide step-by-step resolution plans for field technicians. Instead of providing static plans, the system guides field technicians through each step, pulls real-time data from their meters and updates steps based on collected data to ensure accurate and timely impairment resolution.

What Are the Challenges?

Real-Time Data Availability

The ability to obtain real-time, streaming telemetry data from devices on the network is essential to producing accurate impairment detection algorithms, without which the proposed resolutions will not succeed in resolving the quality of experience. While real-time data can be collected from devices on the network, Simple Network Management Protocol (SNMP) is usually the only option for collecting these data but it is not fast enough to support real-time data collection at the scale required for robust impairment detection. Consequently, real-time data streaming must be supported more robustly throughout the industry to enable autonomous impairment detection and quality of experience restoration.

Edge Compute Limitations

Traditionally, edge compute devices in broadband networks, especially customer premises equipment (CPE) such as cable modems and routers, have very limited compute resources. The limited compute capabilities of these devices present challenges to running inference with ML models and small language models (SLMs) on these devices. For lightweight ML models that are not based on neural networks, the compute capabilities of CPE devices are sufficient for performing inference. Some small neural networks and very small SLMs can perform inference with the compute resources on these devices, but larger neural networks and most “edge” SLMs are not capable of running on these compute resources. Additionally, the lack of access to graphic processing units (GPUs) or neural processing units (NPUs) on CPE devices further limits the feasibility of using machine learning models and SLMs for inference at the edge. This is because it results in much slower inference latency compared with GPU- and NPU-enabled models.

Edge Storage Limitations

There is an increasing number of options for SLMs that were designed to function as AI agents on edge devices. These SLMs are small enough to run in compute-limited environments and can typically be run using only CPU instead of requiring at least one GPU; however, the weights for even the smallest of these models exceed 1 GB. Therefore, in addition to requiring sufficient edge compute for low-latency AI agent responses, the edge device must also have sufficient storage to store the weights for these SLMs. While some edge devices have enough storage to hold the weights, the compute and storage capabilities of cable modems and routers are frequently insufficient for these use cases.

Data Privacy and Security

Making real-time, streaming telemetry data available to agentic AI systems at the edge enables real-time impairment detection and autonomous impairment resolution, but it also creates an attack vector and opens questions about data governance and privacy. While edge-hosted SLMs remove concerns about sending sensitive data to cloud large language model (LLM) providers, they open concerns about malicious code being embedded in the model weights and data exfiltration through model response analysis or backdoor attacks. Additionally, careful attention must be paid to how the interfaces that provide access to network data are constructed to prevent unauthorized access and unauthorized actions by the agentic AI system.

The Road Ahead

Agentic AI provides a powerful new form of automation, enabling agents to access and interpret information from their environment and external data sources, determine the appropriate course of action and autonomously take action to resolve issues within their environment.

By leveraging agentic AI at the edge, networks can become self-healing by detecting and resolving impairments autonomously and proactively addressing degradations and potential impairments before they impact subscribers’ quality of experience. In addition to acting autonomously to maintain network quality, agentic AI systems can guide field technicians through the impairment resolution process using expert information from veteran field technicians, reducing the time required to train new field technicians and drastically reducing mean time to resolution for impairments.

Find Us at TechExpo25 and Get Involved

If you’ll be at SCTE TechExpo25 next week in Washington, D.C., connect with our team to learn how your organization can contribute to shaping network automation with agentic AI. We will delve further into the technology’s capabilities during these sessions Monday, Sept. 29, and Tuesday, Sept. 30 (times are EDT):

As AI continues to reshape network infrastructure, your voice and expertise are critical. Whether you’re an operator, vendor or software developer, we invite you to join us in shaping the future of these technologies. CableLabs offers many working groups focused on critical areas — everything from standardizing APIs to defining secure automation frameworks — where your contributions can drive real industry impact.

 

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