Site icon CableLabs

Healthcare and the Role of Cable

Healthcare and the Role of Cable Ken Fricklas

Advances in nanotechnology, internet of things, 3D printing, personalized medicine, genomics, and big data are creating a convergence that will allow lower-cost, more effective, and more convenient medical practices to become the norm over the next few years. These advances will change the medical landscape significantly, and create large opportunities for those who can integrate enabling and underlying technologies.

Environmental and Demographic Challenges

Now is a very interesting time in medical technology. Researchers at McGill University and the UCLA Fielding School of Public Health analyzed the efficacy of health care systems across the world and found the U.S. ranks 22nd out of 27 high income nations when it comes to increasing life expectancy (per dollar spent), meaning the US health care market is especially inefficient. In addition, in the next twenty years, due to an aging population, for the first time the US health care system will have fewer payers than payees – more people will be on Medicare and Medicaid than paying into the system. An aged population requires different (and frequently more expensive) services, which will add additional economic pressure on the system. For this reason, the next few years will see a shift towards demonstrable value in services, as well as shifts in the technological and entrepreneurial landscape, with a goal of providing more services at a lower cost (also called medical efficiency) – and thanks to technological innovation, this should come without compromising healthcare outcomes. Although the landscape may appear dismal, technological opportunities may save American society.

Technological Factors at Work

Several technological factors are at work right now that should help make this a reality:

These technological factors will enable more efficient analysis of patient records. More efficient analysis of patient records allows allows for “continuous analysis” of medical device, pharmaceutical, treatment, and procedural effectiveness across a broad population – a continuous clinical trial for existing and emerging treatments. This would allow innovative entrepreneurial and reimbursement and treatment models on the part of the medical insurance industry – keying reimbursement rates and copayments to the efficacy of treatments in the general population. These potential reimbursement and treatment models can lower one of the key factors that increase the cost of health care adapting the standard of care based on what’s new and more effective for only a minority of the population. These technical advances also allow for personalization of medicine potentially providing incentives for pharmaceutical companies to develop test that indicate the efficacy of a medicine for a particular patient. Big data models can also help in fraud detection, approval process, and detection of cross-indicators that define populations at high risk of complication, all additional causes of inefficiency in the health care system.

Where Cable Adds Value to the Healthcare Equation

There are a number of opportunities for the Cable industry regarding these developments:

By Ken Fricklas —

Exit mobile version