Lyrical Labs Encoding technology compresses video files by an average gain of 50%, over market leaders producing standards compliant H.264 bitstreams of equal or superior quality to the original files. This breakthrough reduction in bandwidth is achieved via next-generation IP and is available as a cloud-based encoding service or an on-premises appliance. Lyrical Labs supports the full range of profiles for H.264: Baseline, Main, and High. Lyrical Labs Encoding Service is fully scalable and is capable of encoding hundreds of video clips per minute on demand. The IP is applicable to other modern video codecs and Lyrical Labs encoding service will be extending its offerings to include superior versions of VP8 and H.265 encoding.