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Fourthwall Media

FourthWall has enhanced the targeting capabilities of the Ad Widgets® interactive TV advertising solution with a feature called addressable versioning, which we are pleased to demonstrate as part of the Innovation Showcase. In this demonstration, a single bound EBIF application delivers four different RFI offers from the same spot based on targeting criteria selected in the Ad Widgets® Manager. The unique aspect of addressable versioning is that it requires no prior targeting information delivery to the set-top box. Rather, the targeting data is embedded in the application and triggered by set-top box identifiers (MAC address, zone, zip code).

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