Go2Broadband

G2BLogo

Go2Broadband (G2B) is the cable industry’s automated national platform for service location, lead generation, automated orders and activity reporting. G2B provides the ability to locate, quote, order, and schedule installation for video, phone, high-speed internet, and other services at a national level by interacting with multiple MSO back-office systems in real-time. The major MSOs (representing 94% of the national footprint) and more than 2,900 participating affiliates currently participate in the G2B program.

The G2B process:

  • A customer at an affiliate site (retail kiosk or website) submits a query to G2B, requesting the availability of cable services for a specific address.
  • G2B contacts the participating MSO, who responds with information on its service offerings to the customer or affiliate.
  • After the customer views the cable service offerings, additional dynamic messages are used to enable the order to be placed directly with the MSO for activation and possibly appointment scheduling.

One of the key advantages of G2B is that the same message set and structure will work with all MSOs participating in G2B.

How to Participate:

  • To Become an Affiliate
    Firms who have an interest in joining the Go2Broadband project to sell cable services should contact us by sending an e-mail to G2B@CableLabs.com. Please include your name, company name, phone, e-mail address and a list of the cable operators with whom you are working.
  • To Become a Participating Cable Operator
    Interested Cable Operators should contact us by sending an e-mail to G2B@CableLabs.com or by calling 303.661.9100.