Non-Profit Innovation and R&D Lab

Pay-TV Subscribers Willing to Pay for Mobile Downloads

Interesting analysis piece from Light Reading regarding a recent survey that showed nearly half of those with a smartphone and/or tablet were interested in downloading content to which they already subscribe, and of those the majority would be willing to pay $1-$5 extra per month to do so.

The survey comes on the heels of Amazon's new set-top box, the Fire TV, which joins the foray of streaming devices that pundits say threaten the traditional cable-subscriber model. As Laurie Lawrence points out: "For all the concerns about cord-cutters, at least half of viewers are adding to their traditional pay-TV subscription, rather than replacing it."

Read the full column here.