Advanced Technology Tools Highlight CableLabs® Demonstration at SCTE Cable-Tec Expo 2011
Louisville, Colorado, November 9, 2011—New approaches for managing second-screen advertising synchronization, solutions for SIP-based business connectivity and tools for troubleshooting tru2way® networks are among a range of operational and support resources that will be demonstrated by CableLabs® at SCTE Cable-Tec Expo 2011 in Atlanta Nov. 15-17.
"We're excited that CableLabs will be on the exhibit floor at SCTE Cable-Tec Expo 2011 with a unique display of mission-critical tools addressing current and forthcoming cable-supported technologies," said Terry Cordova, Senior Vice President and Chief Technology Officer for Suddenlink Communications and the Program Committee Chair for the 2011 SCTE event.
SCTE President and CEO Mark Dzuban said the CableLabs' demonstration reflects the latest iteration of the ongoing collaboration between SCTE and CableLabs. "By bringing together the innovation of CableLabs with the training, education and operational activities of SCTE, we continue to advance our shared objective of accelerating the adoption and deployment of advanced technologies," Dzuban said.
"Supporting our member companies in the deployment of advanced technologies is a critical mission for CableLabs," said Ralph Brown, Chief Technology Officer for the industry research-and-development organization. "Our presence at SCTE Cable-Tec Expo 2011 underscores the fact that our work extends beyond the development of technologies themselves, and into the realm of ongoing testing and operational issues."
In a display area co-sponsored with SCTE, CableLabs personnel will provide hands-on demonstrations of operational tools, support software and related resources tied to current industry technology initiatives including:
- tru2way networks. The Examine Your Edge System (EYES) tool developed by CableLabs, Comcast and ADB provides visibility for debugging and troubleshooting tru2way networks. The tool is designed to give engineers the ability to see the tru2way data that is flowing on the RF network.
- ETV applications. The ETV Activity Reporting System (EARS) developed by CableLabs and Comcast provides a common industry platform for gathering and reporting performance data tied to enhanced television signaling and application delivery. A related demonstration showcases CableLabs' interoperability resources for ETV application testing and optimization.
- Proactive network maintenance. With Comcast, Cox Communications and Charter Communications, CableLabs will demonstrate — over live networks — advanced network troubleshooting tools that use pre-equalization data to assist in the identification and localization of network impairments.
- Second-screen synchronization. A synchronized advertising demonstration showcases new possibilities in targeting relevant advertising to viewers over tablets, smartphones and other portable devices that display interactive content synchronized with video content playing on viewers' televisions.
- HTML5. CableLabs will demonstrate ways to incorporate HTML5 support for timed text tracks in allowing new advertising insertion and ETV applications within a browser environment. Additionally, CableLabs will demonstrate work under way in local-network content discovery using HTML5.
- SIP Trunking. CableLabs will showcase a new SIP Forum-compliant Reference Implementation that can be used by service providers and vendors to validate SIP-PBX and network equipment compliance with SIPconnect1.1.
The CableLabs display can be found at Exhibit Space 1722 at the SCTE Cable-Tec Expo 2011.
About SCTE: The Society of Cable Telecommunications Engineers (SCTE) is a non-profit professional association that provides technical leadership for the telecommunications industry and serves its members through professional development, standards, certification and information. SCTE currently has nearly 14,000 members from the U.S. and 70 countries worldwide and offers a variety of programs and services for the industry's educational benefit. A prime example is SCTE's Smart Energy Management Initiative (SEMI), an unprecedented effort to help cable operators leverage financial and environmental advantages of implementing Green strategies. SCTE has 68 chapters and meeting groups and more than 3,000 employees of the cable telecommunications industry hold SCTE technical certifications. SCTE is an ANSI-accredited standards development organization. Visit SCTE online at www.scte.org. Follow SCTE at http://www.facebook.com/TheSCTE and http://twitter.com/SCTE.About CableLabs: Cable Television Laboratories (www.cablelabs.com) was founded in 1988 by members of the cable television industry. A non-profit research and development consortium, CableLabs delivers innovations that enable cable operators to be the providers of choice in their markets. Cable operators from around the world are members. CableLabs maintains web sites at www.cablelabs.com; www.packetcable.com; www.cablemodem.com; www.cablenet.org, and www.opencable.com.
CableLabs® is a registered trademark of Cable Television Laboratories, Inc. Other CableLabs marks are listed at http://www.cablelabs.com/certqual/trademarks. All other marks are the property of their respective owners.