CableLabs Press Releases http://www.cablelabs.com/ CableLabs' Stewardship and Fulfillment Interfaces (or SaFI) comprise a set of component specifications that will allow cable companies to provide more innovative types of advanced ads, such as interactive advertising, advertising within existing video on demand platforms, and advanced forms of addressable advertising. Taken together, the SaFI interfaces will allow multi-system operators (MSOs) to offer such ad products with consistent technologies, metrics and interfaces across a national footprint. Consistent metrics will and interfaces will help MSOs deliver timely and usable measurements to their advertising customers. The SaFI specs were developed and will be maintained by a CableLabs Working Group composed of MSO, Canoe and CableLabs technical leads, with selective input from the vendor community. http://www.cablelabs.com/news/pr/2009/09_pr_pr_advanced_advertising_SAFI_members_070109.html Wed, 01 Jul 2009 10:00:00 MDT http://www.cablelabs.com/news/pr/2009/09_pr_pr_advanced_advertising_SAFI_members_070109.html The cable industry development lab has completed its beta development phase of the tru2way Reference Implementation and has made it publicly available through java.net, Sun Microsystems' open source project site. http://www.cablelabs.com/news/pr/2009/09_pr_tru2way_RI_release_061509.html Mon, 15 Jun 2009 10:00:00 MDT http://www.cablelabs.com/news/pr/2009/09_pr_tru2way_RI_release_061509.html The CableLabs Board of Directors has selected Dr. Paul Liao as the next President and CEO of the laboratory. The announcement came after a CableLabs Board meeting Tuesday in Washington, D.C. http://www.cablelabs.com/news/pr/2009/09_pr_CEO_announcement_061009.html Wed, 10 Jun 2009 09:00:00 MDT http://www.cablelabs.com/news/pr/2009/09_pr_CEO_announcement_061009.html CableLabs hosted 14 companies at an Addressable Advertising Interfaces interoperability event the week of June 1 at its laboratories here. The event included multi-vendor interoperability testing for dynamic VOD ad insertion and other addressable advertising technologies. http://www.cablelabs.com/news/pr/2009/09_pr_advertising_interop_060909.html Tue, 09 Jun 2009 09:00:00 MDT http://www.cablelabs.com/news/pr/2009/09_pr_advertising_interop_060909.html A record turnout of more than 20 suppliers representing content and hardware sectors participated in a successful CableLabs-hosted tru2way interoperability event recently. Application developers and hardware manufacturers joined together for a week of laboratory sessions where numerous tru2way and Enhanced TV Binary Interchange Format (EBIF) applications ran across multiple headends, user agents and set-top boxes. http://www.cablelabs.com/news/pr/2009/09_pr_tru2way_interop_05209.html Wed, 20 May 2009 10:00:00 MDT http://www.cablelabs.com/news/pr/2009/09_pr_tru2way_interop_05209.html CableLabs announced today the alpha version of the Enhanced TV (ETV) Test Suite to support user agent development. Based on the CableLabs' Enhanced TV Binary Interchange Format (EBIF) specification, the test suite comprises a set of test EBIF applications, a test plan, and test controller software (with source code). ETV user agents are the software components that process an ETV application on a set-top box. http://www.cablelabs.com/news/pr/2009/09_pr_etv_042309.html Thu, 23 Apr 2009 10:00:00 MDT http://www.cablelabs.com/news/pr/2009/09_pr_etv_042309.html CableLabs today announced that it plans to release a source code reference implementation of its tru2way specifications that will accelerate the development and deployment of tru2way devices and applications. This marks a key milestone in the cable industry's deployment of a common software platform by giving device manufacturers and application providers a single, compliant software stack for building tru2way enabled products and services. http://www.cablelabs.com/news/pr/2009/09_pr_tru2way_RI_040209.html Thu, 02 Apr 2009 09:00:00 MDT http://www.cablelabs.com/news/pr/2009/09_pr_tru2way_RI_040209.html Canoe Ventures LLC and CableLabs today announced the issuance of a new draft reference architecture specification called Advanced Advertising 1.0, created to further the development of cable advertising products. http://www.cablelabs.com/news/pr/2009/09_pr_aa_spec_033009.html Mon, 30 Mar 2009 09:00:00 MDT http://www.cablelabs.com/news/pr/2009/09_pr_aa_spec_033009.html Enhanced TV and tru2way interactive TV applications will play a major role at The Cable Show '09 being held April 1-3 at the Washington, D.C. Convention Center, the annual convention of the National Cable and Telecommunications Association. http://www.cablelabs.com/news/pr/2009/09_pr_tru2way_overview_032609.html Thu, 26 Mar 2009 09:30:00 MDT http://www.cablelabs.com/news/pr/2009/09_pr_tru2way_overview_032609.html Tru2way technology, including hardware, content/applications and test equipment, will play a major role in this year's CableNET at The Cable Show '09 April 1-3 in Washington, D.C. Tru2way is the brand name for interactive digital cable services delivered over the cable video network. http://www.cablelabs.com/news/pr/2009/09_pr_CableNET_2009_031109.html Mon, 11 Mar 2009 12:00:00 MDT http://www.cablelabs.com/news/pr/2009/09_pr_CableNET_2009_031109.html This Technology, LLC ("ThisTech") and Cable Television Laboratories, Inc., (CableLabs) today announced that ThisTech has licensed its MetaMore software platform for use by CableLabs' Metadata project. CableLabs has named ThisTech's platform for demonstrating interoperability among CableLabs VOD Metadata 1.1 and 2.0 specifications compliant systems. http://www.cablelabs.com/news/pr/2009/09_pr_metadata_thistech_030909.html Mon, 09 Mar 2009 14:30:00 MDT http://www.cablelabs.com/news/pr/2009/09_pr_metadata_thistech_030909.html As part of its continuing plan to inform the vendor and application developer community about the tru2way initiative, CableLabs recently hosted a Tru2way Developers Conference in Colorado Springs, CO. This one-day conference was part of the larger CableLabs Technology Forum which gave CableLabs' member cable operators the opportunity to attend the event as well. http://www.cablelabs.com/news/pr/2009/09_pr_tru2way_dev_conf_030309.html Tue, 03 Mar 2009 10:00:00 MST http://www.cablelabs.com/news/pr/2009/09_pr_tru2way_dev_conf_030309.html