Cable Hones Its EST Edge

From Jeff Baumgartner at Multichannel News:

"Pay TV providers are looking to join the race to sell movies and TV shows through all-digital multiscreen storefronts, as retail distribution models shift away from physical DVDs and Blu-ray discs. And as Verizon Communications has already discovered with Flex View, an EST service the telco launched in 2010, pay TV operators have not just the foundation on which to build their digital video stores, but also a direct sales link to millions of customers."

Read the full story here.