A unique identifier for the provider of the Asset. The providerID MUST be set to a registered Internet domain name restricted to at most 20 lower-case characters and belonging to the provider. For example a valid providerID for CableLabs is "cablelabs-films.com" (19 chars).

An identifier for the asset that is unique within a provider's assetID space. The unique global identifier of an asset is the combination of its providerID and assetID

An integer count for all placements within content of an Asset for a designated time period.

Represents content which was altered by placement.

Represents how a placement opportunity (or 'avail') was filled. Specifically was content replaced or inserted.

Addressable attributes.

Represents type of content being identified.

Defines how this message should be processed in relation to others. Messages flagged with the "additive" attribute should be added to other recieved reports for same time period and identifiers. While messages with the "overwrite" attribute should replace records for the same time period and identifiers

Defines if this message contains final/complete data or if it is a partial/incremental update.