Consumer and communications services devices continue to provide increased measurement capabilities. Machine to Machine (M2M) communications and measurement are rapidly maturing as well. Service usage data will increasingly enable competitive differentiation as low-latency and Big Data analytics capabilities mature. Providers increasingly use measurement data to improve the user experience, to personalize services, to improve operational efficiencies, and to gather data on usability of new services. Privacy will play a key role in use of this data, and advocates will influence the direction of these developments. Providers who pioneer ethical and transparent applications of measurement will enjoy broader consumer acceptance and competitive advantage.