Big Software Platforms
Companies have developed and continue to develop platforms that leverage the global reach of the Internet to provide the desired customer experience, rapidly extend their ecosystems and drive widespread adoption. The adoption of globally accepted and open information architecture and the associated data models open the information flow from user owned devices to the service provider enterprise, enabling a healthy, dynamic ecosystem, rapid product innovation and a frictionless customer experience. Public and private software interfaces enable rapid integration. They attract development communities and assure and strengthen market position by easing integration with direct and adjacent markets including business to business, media creation and distribution, social media, commerce, data centers, and network infrastructure.