Non-Profit Innovation and R&D Lab

Blog

There are 5 blogs written by Debbie Fitzgerald.

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Industry Set-Top Box Voluntary Agreement Initiative Wins Environmental Leader Top Project of the Year Award

June 28, 2016

By Debbie Fitzgerald, Principal Architect, CableLabs – Last week, at the 2016 Environmental Leader Conference, the Set-Top Box Voluntary Agreement (STB VA) received special recognition to reduce energy consumption related to set-top boxes in consumers’ homes.  The Environmental Leader Top Project of the Year Award is a program recognizing excellence in projects that provide companies […]

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A New Voluntary Agreement for Energy Efficiency: Home Internet Equipment

June 25, 2015

By Debbie Fitzgerald, Director of Client Application Technologies, CableLabs — For a couple of years now, cable operators, along with other pay-tv service providers and manufacturers, have been working diligently to improve the energy efficiency of set-top boxes in the home through the set-top box (STB) Voluntary Agreement. And they have already demonstrated energy savings, […]

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Interactive TV Ads – Is There a Demand?

April 10, 2015

By Debbie Fitzgerald, Director of Client Application Technologies, CableLabs — Recently, Coke aired an interactive advertisement during the NCAA Final Four basketball games. I thought I would try it out. When the ad starts, it declares “This is a drinkable commercial,” then prompts the user to “Shazam now to drink it.” I launched Shazam on […]

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Progress in the First Year of the STB Voluntary Agreement

August 28, 2014

    By Debbie Fitzgerald, Director, CableLabs –  Back at the beginning of this year, I blogged about the historic STB Energy Efficiency Voluntary Agreement. Today, the signatories of VA announced the release of their first annual report, and they are already making significant progress. CableLabs is proud to be a part of this important […]

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Expanded Set-top Box Voluntary Agreement a Win for Service Providers and Consumers

January 3, 2014

By Debbie Fitzgerald, Principal Architect, CableLabs – At the end of December, the U.S. Energy Department, along with representatives from the pay TV industry and energy efficiency advocates, announced that the Energy Department has endorsed the Set-top Box (STB) Energy Efficiency Voluntary Agreement and is terminating its plans to regulate STBs.  CableLabs supported the efforts […]

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